WHAT SO NOT DROPS VIDEO FOR NEW TRACK ‘DIVIDE AND CONQUER’ OFF FORTHCOMING EP – OUT 9 SEPTEMBER
Wrapping up his colossal double headline tour with label mate and Fools Gold head honcho, A-Trak and off the back of a game changing set at Splendour In The Grass, Australian producer What So Not today shares the title track, accompanying video and details of his highly anticipated EP, Divide and Conquer. Released September 9th via OWSLA/Sweat It Out Music, the EP marks the first for the newly solo What So Not and includes features from the likes of Kimbra and BURNS, joining JOY., Ganz and long-time collaborator George Maple.
The title track, ‘Divide and Conquer‘ was born in Barcelona after a night out in London. Entranced by the “simple dark melodies & modulating basslines” of a Shades & Gas Lamp Killer show, Emoh envisioned: “two once peaceful cities side by side, trying to outbuild each other…It began with the siren, rising in pitch, the bassline creeping in note by note – a hypnotic low end crescendo.”
Back in LA Emoh conceptualised the story of the two cities pulling images from the internet and expanding on the narrative in sequence with the song. The aesthetic was surreal imagery played out in a video game format – an observation on human nature and the paradox of nature and industry. Pretty soon, Emoh had a 15-page document and his first video treatment. He enlisted Babekuhl & Leticia Dare to collaborate on its actualisation and ‘Divide and Conquer’ came to life
The Divide and Conquer EP pre order includes instant-grats of the title track and the EPs first two singles, ‘Lone,’ a collaboration with Dutch producer Ganz, featuring rising star JOY., which has clocked almost 5 million streams. His follow up collaboration with George Maple and Rome Fortune on ‘Buried’ was released in July with its own surreal video.
With an impressive track record of festivals up his sleeve including Coachella, Splendour In The Grass, Ultra Music and Lollapalooza, What So Not wraps up a huge year with impending festival appearances at Snowtunes, Southbound Festival, Beyond The Valley, Your Paradise and Origin NYE.
Divide & Conquer EP. Track List
1. Divide & Conquer
2. Severance (Interlude)
3. Lone (feat. JOY.) – with GANZ
4. Buried (feat. Rome Fortune) – with George Maple
5. Montreal (feat. Kimbra)
6. Trust w/ BURNS
8. Feel It – with GTA and Tunji Ige [Bonus Track For Australia Only].
UPCOMING AUSTRALIAN TOUR DATES
Sat, 3rd Sep | Snowtunes, Jindabyne
Tue, 27th Dec – Thu, 29th Dec | Southbound, Busselton
Wed, 28th Dec – Sun, 1st Jan | Beyond the Valley, Lardner
Sat, 31st Dec | Origin NYE, Perth